![]() This is kind of the point of music videos. ![]() ![]() What makes a video work in today’s market? The Video Offers An Experience I Can’t Get From The Recorded Music If I were making a video, I would want to make something that was worthy of my own meager attention span. These days, it takes a pretty special music video to capture my attention. You need to be making music videos that break through the noise. You can’t just make any old music video and put it out expecting to get attention. The amount of content that already exists in the digital realm is completely overwhelming. There may have been a time when it was an effective marketing tool, but it isn’t anymore. Making a music video for every song is kind of like posting on social media every day because you think you’re supposed to. Then, you need to make great content and not make it half-baked. If you’re making content, I think you need to understand why you are making it, what you’re trying to achieve with the content. I don’t think you need to be making a music video for the sake of making a music video. ![]()
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